Remove 2007 Remove Consulting Remove Demand Generation Remove Eloqua
article thumbnail

Low Cost Systems for Demand Generation

Customer Experience Matrix

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. But even including that, the first year cost for most of these will be less.) : Manticore Technology : a full-featured demand generation product. Just kidding.or

article thumbnail

B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards

markempa

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. What do you think?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

Although the world has certainly changed since the late 1990’s, I see no reason to expect a different pattern among demand generation vendors. Eloqua and Silverpop are the obvious candidates. Again, there was already one transaction: Silverpop/Vtrenz in 2007. Email marketing is another obvious adjacent space.

article thumbnail

An 8-Step Plan for Migrating to a New Marketing Automation Program

Hubspot

Last year Freeman’s employer, a telecom company called ShoreTel , moved from Eloqua to HubSpot, and it fell to Freeman, the head of demand generation at ShoreTel, to oversee the project. And the software had been in place since around 2007. But it had to be done. 4) Export your data. 5) Put the pieces back together.

article thumbnail

16 marketing automation platforms your organization should consider

Martech

Platform vendors offer extensive training programs, online communities and strategic consulting services to encourage more comprehensive platform use and create a higher return on marketing automation investments. Here is our list, which is organized alphabetically and not in any order of importance. Target customers.

article thumbnail

B2B Category Creators Episode 5 Transcript

Metadata

Elissa is currently board member at several companies, but most well known for being the CMO at Tableau from I think it was 2007 to 2018, when I was there. I just remember I did some consulting and tried to bring in like, MicroStrategy, you know what I mean, like Cognos and like these, and it was just like, there was no fun to it.