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Why Three Top Marketers Saw The Light About Account-Based Marketing

LeanData

There’s a reason why it’s called Business to Business and not Business to Leads,” said Miller, the CEO and founder of Engagio. LeanData matches leads to accounts in the Salesforce.com platform, which enables businesses to act on their ABM strategy. Business professionals are intrigued.

article thumbnail

Why Three Top Marketers Saw The Light About Account-Based Marketing

LeanData

There’s a reason why it’s called Business to Business and not Business to Leads,” said Miller, the CEO and founder of Engagio. LeanData matches leads to accounts in the Salesforce.com platform, which enables businesses to act on their ABM strategy. Business professionals are intrigued.

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article thumbnail

Why Three Top Marketers Saw The Light About Account-Based Marketing

LeanData

There’s a reason why it’s called Business to Business and not Business to Leads,” said Miller, the CEO and founder of Engagio. LeanData matches leads to accounts in the Salesforce.com platform, which enables businesses to act on their ABM strategy. Business professionals are intrigued.

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B2B Marketplaces: A New Breed Takes On an Old Problem

Webbiquity

The company was acquired by an Italian cement maker in 2007 for $15 million. Though the company has fallen a long way from its dot-com era $40 billion market capitalization, it’s still in business, posting respectable revenue and modest profits. Ariba is one of the few b2b ecommerce survivors from the dot-com era.