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Why Three Top Marketers Saw The Light About Account-Based Marketing

LeanData

Today, though, Marketing Qualified Leads (MQLs) metric means little to him. There’s a reason why it’s called Business to Business and not Business to Leads,” said Miller, the CEO and founder of Engagio. He compares the awareness of ABM to where marketing automation stood in 2006 or 2007. They can see its value.

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B2B Marketplaces: A New Breed Takes On an Old Problem

Webbiquity

The company was acquired by an Italian cement maker in 2007 for $15 million. Though the company has fallen a long way from its dot-com era $40 billion market capitalization, it’s still in business, posting respectable revenue and modest profits. Approved vendors receive qualified leads for a fee.

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article thumbnail

Why Three Top Marketers Saw The Light About Account-Based Marketing

LeanData

Today, though, Marketing Qualified Leads (MQLs) metric means little to him. There’s a reason why it’s called Business to Business and not Business to Leads,” said Miller, the CEO and founder of Engagio. He compares the awareness of ABM to where marketing automation stood in 2006 or 2007. They can see its value.

article thumbnail

Why Three Top Marketers Saw The Light About Account-Based Marketing

LeanData

Today, though, Marketing Qualified Leads (MQLs) metric means little to him. There’s a reason why it’s called Business to Business and not Business to Leads,” said Miller, the CEO and founder of Engagio. He compares the awareness of ABM to where marketing automation stood in 2006 or 2007. They can see its value.