Why Three Top Marketers Saw The Light About Account-Based Marketing
LeanData
SEPTEMBER 29, 2015
Today, though, Marketing Qualified Leads (MQLs) metric means little to him. There’s a reason why it’s called Business to Business and not Business to Leads,” said Miller, the CEO and founder of Engagio. He compares the awareness of ABM to where marketing automation stood in 2006 or 2007. They can see its value.
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