The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)
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APRIL 12, 2022
But it’s important to understand e-commerce A/B testing is different compared to other verticals like B2B SaaS. In a 2007 study to investigate how people weigh factors to make purchasing decisions, participants were shown product images and then the price. Boosted AOV, orders slightly down. The result?
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