The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)
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APRIL 12, 2022
In a 2007 study to investigate how people weigh factors to make purchasing decisions, participants were shown product images and then the price. Your open rates are skewed Email numbers are no longer accurate. But it hinders A/B testing tools from performing optimally. They’re not as effective anymore.
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