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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

A great example from a drop-down menu in a Royal Opera House web form: That’s just a small sample. Wouldn’t it make… Read more… Doug Kessler | January 3rd, 2008 | no comments December 2007 Why Blog in B2B? The Final Word… Whilst blogs are no longer the sexiest subject on the block, the ‘why blog?’

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The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

Convert

In a 2007 study to investigate how people weigh factors to make purchasing decisions, participants were shown product images and then the price. We use Shopify across all of our online stores and have been testing bundling, or grouping, our products to increase AOV. Sample and Population. Boosted AOV, orders slightly down.

article thumbnail

The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

Convert

In a 2007 study to investigate how people weigh factors to make purchasing decisions, participants were shown product images and then the price. We use Shopify across all of our online stores and have been testing bundling, or grouping, our products to increase AOV. Sample and Population. Boosted AOV, orders slightly down.