How to Calculate Social Marketing ROI
Paul Gillin
JUNE 24, 2010
EMC is a premium-priced provider whose philosophy is to always go the extra mile to take care of the customer. If you can isolate variables, establish correlations and apply a little creativity, it’s remarkable what you can do. That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers.
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