How to Calculate Social Marketing ROI
Paul Gillin
JUNE 24, 2010
That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers. Profit margin. Net profit. ROI ((net profit – cost )/ cost ). We can apply the same type of analysis to cost avoidance. This formula is overly simplistic, of course. Not all Twitter followers are created equal.
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