Writing on the Web

JANUARY 26, 2012

How should content marketing be used on the home page of your website? What makes good website copy? More specifically, if you’re a professional service provider, like an executive coach , a consultant, a lawyer, health care or financial adviser… how do you create a website that attracts clients and gets potential new leads? No matter what business you’re in, your content must achieve four things.

Marketing Websites 146

Marketing Websites Content Marketing Content Case Study 146

Writing on the Web

JANUARY 19, 2012

2012 Content Marketing – how did we get here so fast? I’ve been reviewing my 2011 blog posts, email broadcasts, videos , and taking stock. I hope you’re doing the same, so you’ll get an idea of what’s needed for your own business in 2012. (Photo courtesy Rawich/ FreeDigitalPhotos.net ). Here’s a checklist for reviewing your 2011 content marketing results so you can know where to spend your time and energy in 2012: What were your most effective blog posts in

Planning 149

Planning Marketing Plans Content Marketing Content 149

Writing on the Web

JANUARY 4, 2012

If you’ve spent your career avoiding certain marketing tasks because you don’t think you’re any good at them, you struggle each time you try, and you end up with weak results, take heart. Persistence has been touted by poets for a reason. Your brain learns a lot each time you try something, even if you fail. If you stop trying, you’ll walk away with nothing.

Practices 143

Practices Content Marketing Content Newsletter 143