Sat.Aug 28, 2010 - Fri.Sep 03, 2010

ViewPoint

90% of B2C Brand Conversations Happen Offline. True for B2B, Too?

ViewPoint

B2C 2

Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. Like what?

PR 52

Trending Sources

The Spirituality of Social Media

grow - Practical Marketing Solutions

Sure the social web is filled with rants and quacks, but I’ve also been thinking about how the science and technology of this channel lifts people up, and perhaps even makes us better in a deeper, spiritual way. Here are a couple of personal observations. I would love to hear what you think!

Your blog could be your B2B’s new & improved “front door”

EMagine B2B Blog

We’ve been preaching the virtues of a corporate blog for B2Bs for over 3 years now …as recently as early last month, pointing out the beneficial effect of a blog on your primary website’s search engine results page rankings. Those of you who saw the light, got on board early and now have a company [.].

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

These days it is popular to say “Content is marketing currency.” What does it really mean to an industrial marketer, especially if you work for or are a small to mid-size manufacturer or engineering company

Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

Summary: So you want some hard numbers to prove the value of marketing automation? Here's a bunch. A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. This set off an hour-long scavenger hunt through my hard drive, followed by sporadic afterthoughts later in the day. Since this is a question that comes up pretty often, I figured I’d share some of the more useful results. If anyone else cares to expand on this list, even better.

Small business? THIS is how to work the social web!

grow - Practical Marketing Solutions

Over the past year, some of the most powerful marketing lessons I’ve learned haven’t come from a book, a guru or a webinar. They’ve come from Chandra Michaels.

The Role of B2B Marketing

B2B Marketing Insider

I just re-read this interesting article The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation posted by Achinta Mitra back in May. Now I'm not sure most B2B marketers truly consider lead generation as their

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

The Role of B2B Marketing

B2B Marketing Insider

I just re-read this interesting article The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation posted by Achinta Mitra back in May. Now I'm not sure most B2B marketers truly consider lead generation as their

5 Tips to Improve Channel Partner Lead Generation

Hubspot

Online marketing is unique for each business. For large businesses that rely on channel partners to sell and distribute products, the online marketing process can be a challenge.

How to Write a Whitepaper That Will Capture Leads

Hubspot

The following is a guest post by John McTigue, Executive Vice President and Co-Owner of Kuno Creative. Kuno Creative is a Certified HubSpot Partner Agency based in Avon, OH that specializes in building brands and capturing sales leads. Crafting a good whitepaper isn’t easy.

Blogging Services: Content Marketing for Coaches

Writing on the Web

Here’s my latest video about my executive coach blogging services produced by iFlashVideo.com. I think they do a good job, but unfortunately, because they are a monthly service with a one minute limit, the voice is a little rushed.

Another Nail in the RSS Coffin

B2B Memes

The default Paper.li view (click to enlarge). When I first saw the details on the Flipboard iPad app (via Rexblog , I believe), I’ve figured my days of using NetNewsWire on a daily basis were numbered.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

The Buyer has Changed; Marketers will Change Too

Ambal's Amusings

Buyers do the vast majority of their research online and consume content in a fragmented way. How should marketers change their approach to address these new world buyers? We asked Craig Rosenberg "What are key marketing trends and predictions for 2010?

Should a Blog be Part of Your Corporate Website or Stand on Its Own?

Webbiquity

Okay, so you understand the benefits of business blogs , and you’re ready to make the commitment to developing and maintaining a blog for the long haul. The next question is: where should I put the blog? There are five common options: Free hosting on a blogging platform site.

Build your audience like your life depended on it

grow - Practical Marketing Solutions

Welcome to Community Week on {grow} as we feature thought-provoking, original thinking from our community members.

Let’s hear from somebody new, shall we?

grow - Practical Marketing Solutions

I was thinking … if {grow} is a community — which it certainly is — why am I always the center of attention? I shouldn’t be. I’m turning the tables and featuring some of the outstanding writing and ideas of the community.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Approach the social web with authentic helpfulness and good things happen

grow - Practical Marketing Solutions

I don’t make a habit of putting my life on display on the blog but I wanted to pass along some news that I’m excited about — and it’s a social media success story, too!

One-Purpose Email Marketing: The Golden Rule

The Content Factor

A simple but important principle of email marketing has emerged from recommendations we are developing with a client. This principle is one of those fundamental techniques that everybody knows but few put into practice. That principle is: Don’t boil the ocean. Allow each element to have one, and only one, purpose. read more.

Compelling Content: Pushing Readers’ Hot Buttons

Writing on the Web

How do you write compelling content that attracts and engages readers? Ahhh, that question again…(followed usually by how do you turn readers into buyers ?) This is the job of good content marketing and the challenge for online professionals who write blogs, articles, and web pages. First, let’s deal with the compelling content thing. Your content isn’t going to market anything if you don’t reach inside the heads and hearts of your readers.

Do Personal Passions Make You a Better B2B Blogger?

B2B Memes

It’s a popular tactic among B2B bloggers to look at dry B2B topics through the prism of seemingly unrelated personal enthusiasms. Viewed from a distance, a favorite pop band or children’s book might not seem relevant to B2B marketing and communications. But for lots of B2B bloggers, the logical connection is less important than the personal one. It can be an effective approach, but it’s not without landmines. You don’t have to look very far to find plenty of examples.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

When You Leave.Your Office

Your Sales Management Guru

When You Leave. Sales leaders sometimes travel and sometimes they even take the time for a vacation! I can remember leading a sales management workshop 10 years ago when at a break it seemed almost everyone ran to a phone to check in and “put out fires”. Two of attendees stayed behind and chatted casually about the class or other topics.

Brain-Based Blogging: The 4 F’s of Action

Writing on the Web

How is blogging and online content marketing like psychotherapy ? One of the things I like about blog writing and publishing content on the Web is the connection to people. While “real life&# connections put you face-to-face with people you know, publishing content on the web connects you distantly with people you don’t know. You get a chance to poke the brains of strangers within a certain niche.

Expert Advice: How to Start a Website Redesign

Hubspot

Here at HubSpot , we get a lot of questions around website redesigns. When should they be done, how should they be done and what mistakes not to make. In this three part series, we’ll examine some of the common pitfalls you might fall into and ways to avoid them.

Marketing Content That Sells

The Effective Marketer

When talking with lead nurturing and marketing automation vendors they all make it seem very easy. You setup a campaign, define the nurturing stages, and even add some points to different interactions to score the lead and customize the

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Use mobile marketing for what it's good for

Biznology

Image by Niels van Eck via Flickr. Do you always buy the flavor-of-the-month? If so, you must be all over mobile marketing right now. All the cool kids are.) But to what end? If you've ordered your IT team to make an app out of everything your Web site does, you're probably off-base.

Adapting to a Social Media Fast

Biznology

Image by Getty Images via @daylife. I don't pick up a newspaper very much anymore, but I read a few last month. I was on vacation for three weeks and on a social media fast for those weeks and my first week back at work last week.

Is the Web dead?

Biznology

Image by Getty Images via @daylife. So, I go away on vacation for a month and come back to find out that the Web died. (I I knew this vacation was a bad idea.) I mean, I never even knew the Web was sick. It seemed to be in perfect health when I left.

Content with Intent: Content for Content's Sake

Biznology

Image via Wikipedia. by Frank Reed. This last look into content with intent will take a look at a "strategy" that I see as more of a "strategery." (Do Do you remember President George W. Bush's often hilarious re-positioning of certain words?)

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Why B2B Marketers Should Focus on Lifetime Value

Great B2B Marketing

Too many B2B marketers have a shortsighted view about objectives. They may rightly be concerned with a campaign’s efficiency in generating leads or sales, and evaluate the results of each campaign in terms of the total amount of money spent and the short-term gain achieved. By contrast, the successful marketer knows that marketing is a long-term process. He knows that the true value of each new sale is not just the immediate profit received; it is in the lifetime value of the new customer.

Visualizing How a Link Spreads Through the Twitterverse

Hubspot

A few months ago, I did some research into visualizing how a story spreads across the Twitterverse and how that spread could be visualized. Using a combination of the Twitter API, the TweetMeme API and the Processing visualization library, I was able to graph the spread of a handful of popular links.

API 1

Brand New Was Brand Old

MLT Creative

According to a common, antiquated social standard, I am teetering on the slippery gray slope of being (gasp!) middle aged. As a semi-former pro libertine and hipster, I’m certainly not the kind of person who should be considering my yonder years with much regard.

Online Content Doesn’t Have an Expiration Date

Hubspot

Publishing content online is simple; maybe too simple. When you click publish, share or tweet, do you instantly forget about the information you just shared?

SEO 1

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.