Tuula Lehtimäki & Jari Salo & Heidi Hiltula & Mikko Lankinen. Harnessing web 2.0 for business-to-business marketing - Literature review and an empirical perspective from Finland. ISBN:978-951-42-9120-3
Online Marketing Institute
JUNE 4, 2009
is still low, but blogs, wikis and video sharing raised some interest. for business-to-business marketing and add an empirical perspective on the subject from Finland. Based on the literature review we present pros and cons of every tool for marketing purposes. Among the examined Finnish industrial firms the utilization of web 2.0
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