SIC, Telemarketing and Validation

5 do’s & don’ts of B2B lead qualification

Biznology

JULY 31, 2015

The first level targeting matrix is industry code (SIC or NAICS) and company size. Telemarketing is an expensive touch, and should be focused on those individuals who fit the best prospect profile – another reason to do up front research. This matrix is frequently called the “sweet spots” for marketing. Do: progressively qualify.

Lead Qualification

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B2B Lead Generation Blog: Closing the loop to improve lead generation performance

markempa

JUNE 7, 2005

Their initial target database was comprised of 2000 product driven companies across 20 unique SIC codes. For example, they learned that 4 SIC codes comprised their sweet spot not 20. Their initial target database was comprised of 2000 product driven companies across 20 unique SIC codes.

Lead Generation

Lead Generation Marketing Budget SIC Budget Programs

B2B Marketing Zone

5 do’s & don’ts of B2B lead qualification

B2B Lead Generation Blog: Closing the loop to improve lead generation performance

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