What Works - What Doesn't

Wikipedia Management for Dummies

Biznology

Ain’t nobody can launch a meme that’s heard ’round the world like reddit and there ain’t no place like Wikipedia to share what you or your client is most passionate about. While I am still scared of my own reddit shadow, I have embraced Wikipedia in a big way.

What Wikipedia Doesn’t Tell You About SEO Techniques

KoMarketing Associates

Have you ever found yourself sucked into a Wikipedia rabbit hole, going from one topic to another? With its plethora of useful (and useless) information, Wikipedia has become a prime source to learn about new topics. Take the search engine optimization Wikipedia page for example.

Trending Sources

Personal knowledge management - Wikipedia, the free encyclopedia

Buzz Marketing for Technology

From Wikipedia, the free encyclopedia. Jump to: navigation , search. Personal Content Management - taxonomy processes and desktop search tools that enable employees to organize, subscribe to, publish and find information that resides on their own desktops. Hidden categories: Wikipedia articles containing buzzwords | Articles lacking sources from January 2007 | All articles lacking sources. About Wikipedia. Contact Wikipedia. Donate to Wikipedia.

Cognitive apprenticeship - Wikipedia, the free encyclopedia

Buzz Marketing for Technology

From Wikipedia, the free encyclopedia. Jump to: navigation , search Cognitive apprenticeship is a theory of the process where a master of a skill teaches that skill to an apprentice. About Wikipedia. Contact Wikipedia. Donate to Wikipedia. Search. About Wikipedia. Cognitive apprenticeship. Constructivist approaches to human learning have led to the development of a theory of cognitive apprenticeship [1].

Search + Social = Online Reputation Management

Biznology

Millionaires, billionaires, and professional class do show up on Google search, but most of these results are from the news, third-party mention, Wikipedia, and generally anything and everything that Google can find.

12 myths vs. reality on Search Engine Optimization (SEO)

Biznology

Photo credit: Wikipedia. A few numbers for your consideration: 80% of visitors to a website begin by typing keywords in the query box of a search engine. 42% click on the website in the #1 position on the search page. SEO INVOLVES TRICKING THE SEARCH ENGINE: The opposite is true.

5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results

KoMarketing Associates

But what about buyers further down the sales funnel who are evaluating B2B vendors more thoroughly through brand-related search queries? In this post, I will detail five opportunities B2B marketers can capitalize on through more brand-oriented search marketing initiatives.

Google Hummingbird is eHarmony for Search

Biznology

Photo credit: Wikipedia. With Google’s latest algorithm update, Google aspires to become the shadchan of search: a professional matchmaker, doing the background check, the profile due-diligence, the assurance of compatibility required to make sure that you don’t waste your time. How Google is Changing Long-Tail Search with Efforts Like Hummingbird – Whiteboard Friday (moz.com). Google’s New Hummingbird Search Algorithm (hturl.wordpress.com).

Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time

Biznology

How (and, to be honest, if) you, your brand, your business, and services, your products, and your colleagues are portrayed in a simple Google search is the most important personal and professional reputation there is. Google relies on global online content to come up with its search results.

Why Website Optimization Trumps Search Engine Optimization

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer While search engine optimization gets all the notoriety and attention, website optimization actually yields better results. The terms search engine optimization and website optimization are often used interchangeably.

Why you should consider centralizing your search keyword lists

Biznology

Photo credit: Wikipedia. IBM also produces every kind of marketing and communications asset you can think of related to the event across the major channels: Paid: TV ads, print ads, banner ads, iPad mobile ads, paid search. Search rankings dramatically improved.

How to Get Started With Paid Search [Free Guide]

Hubspot

In 2016, 96% of Google's revenue came from paid search (or pay-per-click) advertising. To help you get started the right way, we're breaking down the basics of how to use paid search below. How to Use Paid Search. Below is a sample Search Terms report.

3 insights from intelligent content conference

Biznology

It’s easy enough to run a text extraction program against a large repository of generic content, such as DBPedia —the database of content in Wikipedia. The search visibility of this company’s website went up and up overnight.

Why Local Search is Just Like Politics

Biznology

Photo credit: Wikipedia. So, what does Mr. O’Neill’s advice have to do with search marketing or, more specifically, your search marketing? But his advice holds true today for search marketers. You see, increasingly, all search is local.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity

How to create and edit articles for Wikipedia by Web Ink Now. ** 5 STARS. Wikipedia is one of the most popular sites on the web, so getting exposure there is incredibly valuable. David Meerman Scott explains how to properly write for Wikipedia here. Search and Social.

Why paid search is still frustrating for searchers

Biznology

Photo credit: Wikipedia. When I speak to groups, I often ask how many people never click on paid search ads and many hands go up–usually half the room. You must comb through your paid search referrals to see the keywords that do not convert.

Do you have enough pages in the search index?

Biznology

Photo credit: Wikipedia. In some ways, you never have enough pages in the search index, because every extra page that sneaks in there is a lottery ticket in the search sweepstakes–you’ve got to be in it to win it.

Semantic Search: Keyword Choices and Relevancy

Marketing Action

Let’s see how this new emphasis on semantics and “semantic search” affects how we evaluate keyword choices and relevancy further. A proper understanding of the science behind search can help shed light on the best way to develop content in today’s Google world.

Semantic Search: Keyword Choices and Relevancy

Marketing Action

Let’s see how this new emphasis on semantics and “semantic search” affects how we evaluate keyword choices and relevancy further. A proper understanding of the science behind search can help shed light on the best way to develop content in today’s Google world.

Why Journalists Are Outranking Marketers in Search (And How We Can Compete)

Hubspot

And, as you’ll see in the tables below, when it comes to ranking in search, publications -- that is, actual news sites -- still do it best. We analyzed 200 posts that ranked on page one of Google for terms related to the marketing industry that generate at least 500 monthly searches.

What is SEO? 8 Resources To Propel You To The Top of Search Rankings

Marketing Insider Group

And yet, some marketers still confuse SEO with paid search. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.

How do you persuade your boss that search is important?

Biznology

Photo credit: Wikipedia. In some ways, it is especially galling with search marketing, because you would think by now that the evidence for its importance is so overwhelming that you could run on faith.

What is Social Media Marketing?

Biznology

Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” Driving Search Traffic to Your Company’s Website.

Social business, the forest and the garden: Your intranet is not the Internet

Biznology

Photo credit: Wikipedia. Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. Internet Marketing Google Intranet Wikipedia

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8 Blog SEO Tips for Top Search Results

Writing on the Web

What are the most important SEO tips for your blog to get good search results? It may be easier than you think to start getting onto the first page for keyword searches. Most of what I’ve learned about search engine optimization techniques I learned from Scribe SEO Content Optimizer. This honey of a software tool tells me how well a post is going to be understood by those search robots. I knew nothing about search engines, keyword indexing, SEO.

Does Social Media Influence Search Rankings?

Marketing Action

Here’s the first part of Patel’s Wikipedia page, slightly edited, emphasis mine: Patel launched his first online venture, a job board named Advice Monkey, in the late 90s while in high school. Social media and search rankings. The post Does Social Media Influence Search Rankings?

Which country search index is your page in?

Biznology

Photo credit: Wikipedia. People love to talk about whether you Web page is in the search index. The search index. Google and Bing have a separate search index for every country. So what does a search marketer do about making sure a Web page is in the right country index.

De-Personalizing Google Search Engine Results Pages

EMagine B2B Blog

According to Wikipedia, “Google Personalized Search is a feature of Google Search and provided by Google. When a user is logged into a Google Account, all of his or her searches on Google Search are recorded into Google Web History. Search Engine Marketing

Why SEO is Really Dead This Time and What to Do About It.

Biznology

Photo credit: Wikipedia. Google includes items from individual social streams into every user’s distinct search results. How can you optimize for multiple different search results when you don’t know what the individual people are looking at? SEO is dead! SEO is dead!

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Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year

Biznology

Why do search professionals scatter like roaches when the kitchen light comes on? Why do SEO professionals skulk around dark alleyways, offering their search engine services in furtive, hurried whispers? Don’t we all know that Google Search is a somniloquist !

11 reasons SEO is a science; 14 reasons it’s an art

Biznology

Photo credit: Wikipedia. If your brand has a website, more people are likely to come to it from search engines than anyplace else according to Forrester. That means Search Engine Optimization (SEO), a methodology of strategies, techniques and tactics used to secure a high-ranking placement in the search results pages, is as essential means of marketing for anybody doing business on the internet. Search bot don’t buy your product, people do.

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Google Rolls Out Knowledge Graph to Make Search Results More 'Human'

Hubspot

Basically, the intent behind the Knowledge Graph is for search engines to think more like a human -- and deliver results that reflect that. To explain the Knowledge Graph, let's all pretend we're conducting a search in Google for the term 'Taj Mahal.' but for organic search!

5 Critical Roles that Need SEO Skills

Biznology

Photo credit: Wikipedia. It just so happens that search data is one of the best sources of audience analysis. Learning your audience and providing the content they’re looking for when they search is job one for Internet marketers. In those cases, we revert to search.

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48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

Search engine algorithms are constantly being updated. What needs to be done to recover from search engine penalties? Infographic: Search Ranking Made Simple by Sword and the Script. Google image search only gets a half a percent of Google’s overall traffic.

How To Prioritize Your List of SEO Keyword Research

KoMarketing Associates

Let’s assume the values associated with your list of keyword opportunities look something like this: Based on estimated search volume alone, there are several significant opportunities to acquire organic search traffic, IF you’re able to rank well for the list of keywords defined.

Google+ for SEO? Don’t Focus on Your Brand Page!

Digital B2B Marketing

In fact, if you focus your Google+ efforts on your new brand page, you will miss the most important search benefits of Google+. When this happens, you are in “Your Audience’s Trusted World” This is the position that will improve search ranking and traffic.

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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

What is true is that search engines have improved their semantic capabilities, meaning they look for the meaning in each block of text rather than just specific phrases. Type in any keyword or phrase and see the top related search terms on Google, Wikipedia, Answers.com, YouTube, Bing, Yahoo!,

Google Adsense rewards super-quick page loads

Biznology

Image via Wikipedia. The faster the page loads, the better your site will rank on Google search, all other things being equal. Organic Search Search Marketing AdSense AdWord Chris Abraham Google Royal Wedding Search Search engine optimization WP Super Cache

Take back your online reputation with a little help from your friends

Biznology

Wikipedia was created by a bunch of casual experts who collaborated in creating a comprehensive, living, and growing resource of all there is. If the editors and experts at Wikipedia were to take an interest in your, how much of your true narrative, story, song, would they have access to?

Inside the Google Panda Update

Biznology

Panda (Photo credit: Wikipedia). ” Have your search rankings gone down dramatically with no obvious cause? What does Panda mean to search marketers? Our monthly Biznology Webinar yesterday was “Inside the Google Panda Update.”