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Real Story on MarTech: Most important vendor selection tips

Martech

Vendors love to talk about what their technology can do and will readily discuss case studies. The biggest-name vendors often have the most technical debt. Some of the most prominent martech vendors today have been around for some time, and their systems — including those they acquired — are getting long in the tooth.

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What you need to know before creating a social media RFP (template included)

Sprout Social

So, you’ve been tasked with creating a social media RFP. These questionnaires set the foundation for successful agency or vendor partnerships. Keep reading for a breakdown on what makes a great RFP. What is a social media RFP? What’s the difference between a social media agency RFP and a social media software RFP?

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