SiriusDecisions TechX:
Content4Demand
NOVEMBER 13, 2018
According to Tam, side effects can include lack of innovation, wasted budget and resources, lengthy and unwieldy processes and more. by Klaudia Tirico. Features Editor, G3 Communications. Republished with permission from Demand Gen Report. Possibly outdated (tech can be obsolete by the time they are incorporated into a tech stack).
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