Resource Management RSS Tagging Vendors 
Customer Experience Matrix
JANUARY 25, 2008
It was Alterian 's turn this week in my continuing tour of marketing automation vendors. As I’ve mentioned before, Alterian has pursued a relatively quiet strategy of working through partners—largely marketing services providers (MSPs)—instead of trying to sell their software directly to corporate marketing departments.
Customer Experience Matrix
JULY 16, 2009
Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Others are sure to follow.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Effective Marketer
MAY 9, 2011
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. What used to be clear roles (i.e.
Buzz Marketing for Technology
JUNE 27, 2008
’&# And obviously, this study covered only users of Microsoft messenging system. “We present a study of anonymized data capturing a month of high-level communication activities within the whole of the Microsoft Messenger instant-messaging system. Blue Nile SVP, marketing & technology: Darrell Cavens. in Downloads.
Online Marketing Institute
JULY 31, 2009
They have added new capabilities for delivering highly personalized direct mail, SMS/voice reminders, and on-demand fax and RSS delivery – interesting stuff that, while I’d need to talk to a client or two to be convinced of their specific usefulness, show that Eloqua is delivering a broader range of lead nurturing, drip marketing capabilities.
Expert insights. Personalized for you.
120 
Let's personalize your content