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A Guide to Marketing Automation

Zoominfo

Those who fill out a registration form can be automatically segmented (by your automation platform) into a new email list. This new email list will send out thank-you emails, and then encourage them to download a case study. Yet more submissions often come at the expense of greater segmentation.

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A Guide to Marketing Automation

Zoominfo

Those who fill out a registration form can be automatically segmented (by your automation platform) into a new email list. This new email list will send out thank-you emails, and then encourage them to download a case study. Yet more submissions often come at the expense of greater segmentation.

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5 Reasons Why Marketing and Sales Technology Just Won’t Work

ANNUITAS

This particular case is indicative of how many respond when things don’t work out as intended.    A recent Landing Page Study conducted by Silverpop found that up to 50% of readers will leave a page within 8 seconds.    In another study, MarketingSherpa found that 2.1%   The result?   Why? 

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5 Marketing Automation Email Tips

Anything Goes Marketing

In a recent case study on B2B Online , NIIT , a global learning solutions company, created an automated email program that engaged subscribers based on their “ Digital Body Language ”. I recommend creating a few personalized sections based on the largest and most important segments that are part of your campaigns.

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Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

In a study by Accenture , “75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, and/or knows their purchase history.” The case for marketing: Marketing uses data to segment contact lists, customize content, personalize messaging, and so forth.

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Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

In a study by Accenture , “75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, and/or knows their purchase history.” The case for marketing: Marketing uses data to segment contact lists, customize content, personalize messaging, and so forth.

article thumbnail

Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

In a study by Accenture , “75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, and/or knows their purchase history.” The case for marketing: Marketing uses data to segment contact lists, customize content, personalize messaging, and so forth.