Adobe Experience Cloud Blog

DECEMBER 18, 2008

The next interview in the B2B Marketing thought leader interview series is with Amy Hawthorne, Director of Marketing at B2B lead generation company ReachForce , and frequent contributor to the B2BLead blog. The automation tools allow you to segment, target and nurture leads on an ongoing basis with little effort. Easy as 1.2.3.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Lead Generation Reachforce 48

The Point

JANUARY 6, 2014

The only way to improve the effectiveness of your marketing strategies long-term is to test, and test consistently. If you don’t want to fight the political battle, let the PR team have their way and create a second, separate blog that’s less brand-centric and designed specifically to generate leads, subscribers, engagements, and ROI.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. The key to ensuring ROI is to make sure the platform is easy to use and scale and is suited to your organization’s goals. Product overview.

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118