Database Marketing Reachforce ROI Segmentation 
The Point
JANUARY 6, 2014
If you don’t want to fight the political battle, let the PR team have their way and create a second, separate blog that’s less brand-centric and designed specifically to generate leads, subscribers, engagements, and ROI. Improve segmentation to increase relevancy and email performance. What’s the offer going to be?”
Content Standard
JANUARY 9, 2015
You finally feel like you have a good understanding of all its capabilities, be it Marketo, Eloqua, Silverpop, or any of the dozen others out there, and your recurring nightmares of funky token values, misdirected emails, and misaligned segments have, for the most part, subsided. Job title/level.
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