Zoominfo

JULY 2, 2020

Those who fill out a registration form can be automatically segmented (by your automation platform) into a new email list. Yet more submissions often come at the expense of greater segmentation. Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Zoominfo

JULY 2, 2020

Those who fill out a registration form can be automatically segmented (by your automation platform) into a new email list. Yet more submissions often come at the expense of greater segmentation. Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI 2.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Adobe Experience Cloud Blog

DECEMBER 18, 2008

The next interview in the B2B Marketing thought leader interview series is with Amy Hawthorne, Director of Marketing at B2B lead generation company ReachForce , and frequent contributor to the B2BLead blog. I’m amazed every week how many people come to us via our blog, LinkedIn and PRweb. Just be sure to post frequently.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Lead Generation Reachforce 48

ANNUITAS

SEPTEMBER 7, 2010

.  Yet, it’s one of the greatest obstacles to marketing campaign success and ROI.    As posted on the Reachforce blog – SiriusDecisions states, “The company that markets with a healthy data-cleansing routine can realize nearly 70% more revenue than an ‘average’ organization, based purely on data quality.” 

Work Management 100

Work Management Marketing Automation Services Marketing Management De-duplication 100

The Point

JANUARY 6, 2014

Make your blog count. Blogs have long been the exclusive province of the PR team, but demand generation marketers are starting to realize the potential for blogs to generate leads in a big way. Improve segmentation to increase relevancy and email performance. Make content a part of every campaign planning discussion.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

Content Standard

JANUARY 9, 2015

You finally feel like you have a good understanding of all its capabilities, be it Marketo, Eloqua, Silverpop, or any of the dozen others out there, and your recurring nightmares of funky token values, misdirected emails, and misaligned segments have, for the most part, subsided. Lead Nurturing with Emails. Job title/level.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Marketing & Strategy 40

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. The key to ensuring ROI is to make sure the platform is easy to use and scale and is suited to your organization’s goals. Product overview.

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118