Making Sense of Marketing Acronyms: Part 1
Bluetext
MAY 8, 2023
ROAS (Return on Advertising Spend) Your ROAS can be described like this. If you made $2, but spent 1, you have a ROAS of 2x. SEM (Search Engine Marketing) Using paid ads on search engine results pages to drive traffic to your website. CPL (Cost Per Lead) The cost of finding your next potentially viable lead.
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