What Is Outbound Marketing? Definition, Types, Strategy, Best Practices, and Examples
Martech Advisor
JANUARY 16, 2020
Outbound marketing consists of various marketing strategies and techniques that simultaneously target a large spectrum of people. Some of these include advertising (traditional and digital), cold emailing, cold calling, trade shows, and content syndication. Display ads. Social media ads. Over-the-top (OTT) ads.
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