Directive Agency

JULY 15, 2019

Usually whenever we try to tackle a topic that we want to rank for, it is SEO related because obviously we want to squeeze mentions of our tools there and promote ourselves and our content. So whenever I’m on a podcast the host gives me an opportunity to promote Ahrefs and to give people a call to action to go and sign up.

SEO 40

SEO Paid Content Budget Programs Tools 40

Online Marketing Institute

DECEMBER 9, 2009

B ut B2B search marketing efforts take a slightly different form than the tactics used in consumer focused SEO and PPC programs. Most B2B websites I've seen push for P2P engagement which kind of goes along with the longer conversion cycle. Search marketing should be a top priority for organizations in any industry.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

LEADership

AUGUST 20, 2013

We need to stop using pushy, promotional content that we wrongly presume is “informative” and “educational”. Your organization is B2B but your buyers still care about P2P (person-to-person)—don’t treat them like they are just a number in your prospect list. What’s changed here?

Lead Generation 40

Lead Generation Search Marketing Lead Scoring Lead Ranking 40