P2P PPC Promotion SEM 
Directive Agency
JULY 15, 2019
Usually whenever we try to tackle a topic that we want to rank for, it is SEO related because obviously we want to squeeze mentions of our tools there and promote ourselves and our content. So whenever I’m on a podcast the host gives me an opportunity to promote Ahrefs and to give people a call to action to go and sign up.
Online Marketing Institute
DECEMBER 9, 2009
B ut B2B search marketing efforts take a slightly different form than the tactics used in consumer focused SEO and PPC programs. Most B2B websites I've seen push for P2P engagement which kind of goes along with the longer conversion cycle. Search marketing should be a top priority for organizations in any industry. Nice stuff.
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