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PayPal’s new ad business could be good news for financial marketing

illumin

This division will develop fresh ad formats, building on PayPal’s first ad product, Advanced Offers. He also led the product strategy for Amazon’s advertising business and was the former CEO of Sizmek, one of the largest independent global advertising platforms.

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30 B2B Social Media Tips for 2016

KoMarketing Associates

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). Michael Brenner suggests searching Subreddits, forums, and blog comments to learn more about your target audience.