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The 5 Top Media for Cold Prospecting


Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. Supplement your registration efforts with technology from vendors like NetFactor and Demandbase.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. I believe the companies that will succeed in the lead gen/demand creation world will come from one of two verticals. 2) Email services – Julie Katz at Forrester writes about this group.