20 Conversion Optimization Tips for Zooming Past Your Competition
Unbounce
OCTOBER 1, 2018
But without a cursory understanding of conversion optimization—including research, data-driven hypotheses, a/b tests, and analytical capabilities— you risk making decisions for your website traffic using only gut feel. Multivariate test. Multivariate test. Does one segment react overwhelmingly positive to a test you’ve run?
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