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How to Do A/B Testing in Marketing (A Comic Strip Guide)

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Or maybe you have a budget for ads, but you’re struggling with paid traffic as the competition for ad space rises and you’re finding it harder and harder to compete? It doesn’t matter if you’re a small business or an enterprise company, A/B testing can help you get ‘more’ from all of your marketing efforts. Multivariate Tests.

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42 Conversion Rate Optimization and A/B Testing Stats For 2021

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Only 0.78% of people are running Multivariate tests and 0.57% are running personalization campaigns. We’ve already seen that most companies are not even practicing CRO. But there’s a big difference between those who are just starting to run tests and those who have baked testing into their company culture. Why would this be?