41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . MQL - All leads with an Autopilot lead score greater than 269. The MQAs are divided out by size of company - SMB, Mid-Market and Enterprise. . Website lead to MQL, 2. MQL to SQL Ratio (how many MQLs become SQL’s), 3.
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