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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . MQL - All leads with an Autopilot lead score greater than 269. The MQAs are divided out by size of company - SMB, Mid-Market and Enterprise. . Website lead to MQL, 2. MQL to SQL Ratio (how many MQLs become SQL’s), 3.

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State of B2B Content: 5 Trends That’ll Get You Promoted

Contently

It’s intended to be a resource for everything from high-level insights to deck-ready stats to useful tools,” said Alli Mooney, the site’s former editor-in-chief, who now runs brand content at Waze. For O nboarding Joei , the MQL cost dropped to €25. “I Moreover, I could prove the show’s ROI.

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State of B2B Tech Content Marketing: 5 Trends That’ll Get You Promoted

Contently

It’s intended to be a resource for everything from high-level insights to deck-ready stats to useful tools,” said Alli Mooney, the site’s former editor-in-chief, who now runs brand content at Waze. For O nboarding Joei , the MQL cost dropped to €25. “I Moreover, I could prove the show’s ROI.

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Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

Gartner released a stat that just five percent of companies actually have an enterprise archive in place for their communications today, but by 2023 this is going to be nearly 50 percent of enterprise. We use the Miller Heiman sales methodology and did an analysis on their Blue Sheets (account planning tool). That’s just insane.

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Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

Gartner released a stat that just five percent of companies actually have an enterprise archive in place for their communications today, but by 2023 this is going to be nearly 50 percent of enterprise. We use the Miller Heiman sales methodology and did an analysis on their Blue Sheets (account planning tool). That’s just insane.

article thumbnail

Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

Gartner released a stat that just five percent of companies actually have an enterprise archive in place for their communications today, but by 2023 this is going to be nearly 50 percent of enterprise. We use the Miller Heiman sales methodology and did an analysis on their Blue Sheets (account planning tool). That’s just insane.

article thumbnail

Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

Gartner released a stat that just five percent of companies actually have an enterprise archive in place for their communications today, but by 2023 this is going to be nearly 50 percent of enterprise. We use the Miller Heiman sales methodology and did an analysis on their Blue Sheets (account planning tool). That’s just insane.