article thumbnail

42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. SME : Subject Matter Expert. SMB : Small and Medium Businesses. Some days B2B marketing discussions seem more like a reading of alphabet soup.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I've talked to many recent members who say they've already grown tired of the service and don't plan on using it much moving forward. if you haven't read it yet – [link] [link] Patrick Knauer RT @jaybaer: Great read on Twitter's challenges in the SM space.