Remove Marketing Proposals Remove Media Remove Narrowcasting Remove PageRank
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Klout and the Reality of Return on Influence

Convince & Convert

There was a reason why nobody in social media has written a book about the nature of influence. ” Mark: I’m thinking, wow, people don’t react this way over pagerank. I made a proposal to my publisher, McGraw-Hill , and this was the tricky part. Maybe Narrowcasting Trumps Broadcasting.