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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

International marketing At its simplest level, international marketing involves the firm in making one or more marketing mix decisions across national boundaries. At its most complex level, it involves the firm in establishing manufacturing facilities overseas and coordinating marketing strategies across the globe.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

International marketing At its simplest level, international marketing involves the firm in making one or more marketing mix decisions across national boundaries. At its most complex level, it involves the firm in establishing manufacturing facilities overseas and coordinating marketing strategies across the globe.