Marketing Leads Multi-Touch Attribution Studies WOMM 
Valasys
SEPTEMBER 10, 2019
People feel close to the ones close to them & therefore, online as well as offline word of mouth marketing has a strong influence on driving the purchase decisions of the prospects. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.
Valasys
JANUARY 17, 2020
B2B marketers need to sky-rocket their multichannel-attribution modeling with the right messaging. Marketers need to have an omnichannel presence. B2B marketers need to rely on niche-specific targeting strategies. B2B marketers should focus on creating pieces of content to educate their audience groups.
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