11 Steps and Goals to Lead Nurturing Done Right
Oktopost
JULY 29, 2021
While some might think of lead nurturing as a largely B2C marketing activity, it is just as important – if not more so – for B2B marketers. In part, this is because of the longer sales cycle endemic to B2B. It’s rare for a B2B sale to happen at the first encounter. Nurture Leads with Email.
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