Customer Experience Matrix

JULY 28, 2010

Summary: Manticore Technology released some modest enhancements to its demand generation platform today. The company takes a conservative approach to marketing automation, stressing the importance of process over flashy software. Manticore Technology today released the latest version of its marketing automation system.

Manticore 120

Manticore Marketing Automation Services Demand Generation Agencies Marketing Management 120

Customer Experience Matrix

JULY 8, 2009

Judging from the press releases on their Web site, this may be due to a new release last October that added Salesforce.com integration. Major advances are still needed in usability, particularly for complex marketing programs, and in coordination with sales systems. Their ranking is still very low, but has increased substantially.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Customer Experience Matrix

FEBRUARY 4, 2009

But even including that, the first year cost for most of these will be less.) : Manticore Technology : a full-featured demand generation product. More important to people who need it, the company offers partner management and channel sales management products that integrate with its demand generation offering.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

LeadSloth

JANUARY 12, 2010

Sales & marketing alignment. 1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (4)

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100