Why Influence Mining is the Next Gold Rush | social crm | Social.
Convince & Convert
AUGUST 10, 2010
JF : We’ve recently completed projects with Virgin America , Starbucks and CoverGirl where we emailed offers to customers based on their influence and Klout score within a particular topic. note: good post about this program from Valeria Maltoni ) JF : Opt-in rates for those campaigns have been north of 70%, which is just astounding.
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