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65 Tweetable Moments From The Corporate Social Media Summit New York

Marketing Insider Group

Helps decrease calls to the call center, increases customer loyalty and decreases support costs. Value of a brand = number of customers plus amount of (Pos or Neg) consumer generated content. There were 11 sessions over two days delivered by 27 speakers. The content was practical and interactive. Avoid shiny new objects. Be respectful.

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Demystifying data driven advertising

Choozle

We are entering a new digital advertising era where data will be more important than the creative message that drives the consumer. This data driven advertising age has brought heaps of consumer data from online and offline sources that can be used to craft the perfect strategy and target audience. What is data driven advertising?