Genius and LoopFuse Are Acquired; Leadsius Picks Up the Freemium Banner
Customer Experience Matrix
FEBRUARY 6, 2014
The past week has seen two acquisition announcements in the B2B marketing automation space: LoopFuse by SalesFUSION and LeadRocket/Genius by CallidusCloud , which owns LeadFormix. Interestingly, both pursued a “freemium” strategy of offering their system for free to users with small databases. But this week also saw the start of a big freemium push by Leadsius , a new small business marketing automation vendor I wrote about two weeks ago.