Making Big Data Actionable for Paid Search Optimization
QuanticMind
JUNE 6, 2019
Pay-per-click (PPC), search engine marketing (SEM), paid search, search advertising, Google Ads, etc… it’s the marketing channel that has the biggest opportunity to truly optimize, and do so based on hard statistics. It’s the practice of making the most effective use of advertising budget towards your SEM goals. Alright, so what?
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