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Prospecting data accuracy

Biznology

APRIL 6, 2016

vendors today. . We were generally satisfied with the method we used to get at data quantity, where we asked vendors to provide company counts in specified sample industries and contact counts at specified sample companies. . Overall accuracy by vendor ranged from 92.9% Our sincere thanks to them all.

PointClear 80
PointClear Work Management Marketing Management List Brokers 80
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4 Elements that drive B2B direct marketing results

Biznology

FEBRUARY 9, 2016

If not done, the customer list should be sent out to a data vendor for profiling. Tip: Use a list broker or a consultant who already knows the B2B data world, as many mistakes are made by marketers who either think they know the business, or rely upon the pronouncements of the list vendors.

Direct Marketing 80
Direct Marketing Marketing Management B2B Marketing Paid Search Agency 80
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