B2B Email List Guide: Buy, Rent or Build Your List
Digital B2B Marketing
SEPTEMBER 10, 2013
Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. So should you rent, buy or build an email list? Buying a B2B List. Historically purchased lists have had a bad reputation for quality. Consider purchased lists if these points are true: You have a clear plan to make use of the data throughout the year. Renting a B2B List.