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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Machine learning algorithms build mathematical models based on sample data or “training data.” For example, whether they should spend more money advertising on LinkedIn than Facebook. Return on marketing investment (ROMI) One of (or THE) the most important metrics in marketing and used to determine the value of a campaign.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Machine learning algorithms build mathematical models based on sample data or “training data.” For example, whether they should spend more money advertising on LinkedIn than Facebook. Return on marketing investment (ROMI) One of (or THE) the most important metrics in marketing and used to determine the value of a campaign.