Leads Marketing Budget Creation Pricing Visistat 
The ROI Guy
JANUARY 17, 2011
Alinean calls this new age-of-austerity Frugalnomics, and it forever changes the way B2B sales and marketing needs to connect with, engage and sell to buyers. Diagnose It is essential to engage executives and key decision makers as early as possible in the buying lifecycle, when strategies and budgets are set. 6:20 AM Andy said.
The ROI Guy
DECEMBER 6, 2010
These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. From our research and best practices work with leading B2B sales and marketing groups, Alinean provides its top 5 predictions for 2011: 1. Is Marketing Too Busy?
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The ROI Guy
DECEMBER 14, 2005
Wednesday, December 14, 2005 The IT Hierarchy of Needs: Categorizing IT Projects for Success The book written by Nicholas Carr, “Does IT Matter,&# continues to stir debate with various pundits, and certainly remains a hot topic in recent budget planning meetings between the CIO and Cx-level executives.
The ROI Guy
JULY 22, 2010
This easy-to-use tool is accessible through ShoreTel’s public Web site and is based on the TCO industry standards that Alinean has established, incorporating independent third party research from leading firms. Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing. They do if they are.
The ROI Guy
AUGUST 4, 2010
Leading B2B vendors are implementing value selling / marketing programs, and have received dramatic benefits as a result. Cut through the clutter - Buyers are inundated with marketing messages constantly via e-mail, web browsing, direct mail and advertising. Drive Budget Planning with the “IT Hierarchy of Ne.
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