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17 ABM Stats That Will Make You Rethink Your 2021 Strategy

Rollworks

DECEMBER 14, 2021

Search for the term “account-based marketing” in Google Trends, and you will see that in the past three years it went from non-existent to very popular. The more B2B leads you attract, the larger the ROI, right? Bringing in more leads isn’t always beneficial, but bringing in the right leads is.

Account Based Marketing 52
Account Based Marketing ABM Stats Allocation 52
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17 ABM Statistics that will make you rethink your 2018/2019 strategy

Rollworks

MAY 21, 2018

Search for the term “account-based marketing” in Google Trends, and you will see that in the past three years it went from non-existent to very popular. The more B2B leads you attract, the larger the ROI, right? Bringing in more leads isn’t always beneficial, but bringing in the right leads is.

Account Based Marketing 40
Account Based Marketing ABM Statistics Allocation 40
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