Remove mail urgency
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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

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You can also increase the appeal by creating a sense of urgency and exclusivity, perhaps by limiting the number of participants or offering exclusive prizes for early participants. Make your guests feel special by sending invitations the old-fashioned way, through direct mail or, at the very least, through a highly personalized email.