Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask
KoMarketing Associates
JANUARY 29, 2015
Specific to Google AdWords : do we opt into the Google Search Partner Network or do we only appear on Google.com. Do we increase or decrease bids at a specific time or day (reducing spend on the weekend for instance) or do we have opt in or out of specific geographical locations ? What Are We Doing With Our Leads?
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