Lead Nurturing MQL SQO Top of Funnel 
PathFactory
DECEMBER 17, 2018
In this post, I specifically address the love/hate relationship marketing teams typically have with their sales counterparts–and how to make it more of a love/love one by enabling content bingeing. The importance of enabling content bingeing in B2B. The power of the binge: Empowering BDRs and Sales. Let me explain.
PathFactory
JUNE 16, 2023
A B2B Lead Nurture Manual: Best Practices for the Perfect B2B Lead Nurture Flow According to our 2023 Content Intelligence Report: The Rise of the Anonymous B2B Buyer , B2B content consumption has started to normalize when compared to the huge spike of content consumption during the pandemic.
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PathFactory
APRIL 20, 2021
Let’s be honest: 2020 was a tough year for lead nurturing. According to Demand Gen Report’s 2020 Lead Nurturing Survey Report, 77% of respondents said it was challenging to maintain a lead nurture program during the pandemic. We’ve compiled everything you need to know into this handy nurture building manual.
PathFactory
SEPTEMBER 27, 2018
It’s almost like Netflix forgot that you just spent 46 minutes and 12 seconds engrossed in this content and they don’t even want you to watch more. The content you want is always ready, on-demand, when you want to watch it. Unfortunately, B2B content experiences haven’t quite caught up yet. Slow and steady. Week by week.
PathFactory
SEPTEMBER 12, 2018
Glassdoor improved their buyer’s experience by activating all the content in their nurture programs to give prospects the power to guide themselves through their journey. Fewer leads, more conversations. If you’re generating low-quality leads, the solution isn’t to fill the top of the funnel with more garbage.
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