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Measure Your Way to Success by Understanding Your B2B Marketing Metrics

Valasys

We will be informal for a moment: in the end, an MQL will not help you to ‘purchase a beer’. In keeping with that, we will concentrate on two types of marketing analytics in this article: income metrics and programming metrics. Net new leads generated to a marketing interaction database is a related metric.

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The Ultimate Inbound Marketing Glossary

SmartBug Media

This can look like someone coming to your website, clicking a social media post, or downloading literature about a question they’re asking. Consider marketing automation as a tool to develop something like a lead nurturing strategy, in which you would create a workflow with triggers to distribute targeted and personalized communications.