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A Guide to Marketing Automation

Zoominfo

Slow time to action: Sales teams spend a lot of time looking for contact information, which cuts into the time they have to actually make a touchpoint with a potential customer. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. Tips for Marketing Automation Implementation.

article thumbnail

A Guide to Marketing Automation

Zoominfo

Slow time to action: Sales teams spend a lot of time looking for contact information, which cuts into the time they have to actually make a touchpoint with a potential customer. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads.

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A marketer’s 2022 guide to Marketo: What it does today

Martech

More advanced data deduplication and data cleansing can be enabled through integrations with a number of LaunchPoint partners, including RingLead, ReachForce, StrikeIron, and CRMFusion. In fact, Marketo’s Sales Partnership feature shares customer intelligence across every touchpoint in the buyer journey. Lead management.

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16 marketing automation platforms your organization should consider

Martech

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Account-Based Marketing offers unified lead and account-based strategies.