How to Optimize Your Conversion Funnel, from ToFu to BoFu
Moz
JANUARY 22, 2019
Creating multiple TOFU offers gives you the information (company, name, email address) you need to segment and nurture leads further down the funnel. Blogging Let’s say Directive wants to create lead generation content. PPC and landing pages You can easily increase conversions with email opt-ins that only appear to your PPC visitors.
Let's personalize your content